Prior to last week, Crock-Pot wasn’t even on Twitter–because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33554/if-it-can-happen-to-crock-pot-it-can-happen-to-you-four-steps-to-make-your-brand-crisis-ready