Message personalization has become a buzzword in marketing. But in most cases whats really being used is easily captured demographic and geographic data. To send messages that are truly personal, businesses need to tailor their messages to behavior. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33584/personalize-your-marketing-communications-in-2018
Personalize Your Marketing Communications in 2018
06 Tuesday Feb 2018
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