B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/charts/2018/33725/what-b2b-buyers-want-sales-outreach-and-content-preferences
What B2B Buyers Want: Sales Outreach and Content Preferences
12 Monday Mar 2018
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