B2B marketers have long assumed that business decisions are based primarily on rational motivations–and that emotion is exclusively B2C territory. But it’s become increasingly apparent that emotion plays an important role in B2B as well. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33835/14-highly-effective-b2b-marketing-and-sales-tactics-based-on-emotions