Innovating existing products and services rather than chasing the shiny and new is a smart use of resources and energy. And it has a far higher chance of success. It also protect your iconic status, the highest and most profitable form of branding. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33839/dont-chase-the-new-innovate-the-old-four-lessons-from-nike