Marketers have access to overwhelming amounts of data, but acting on that data can be a challenge. Integrating qualitative and quantitative research can result in information that helps you sell your products and improve customer experience. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33880/integrative-research-the-key-to-successful-marketing-in-the-age-of-customer-experience