Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/charts/2018/33900/the-most-and-least-important-pr-and-corporate-communications-tactics-and-trends