Selecting the right marketing tech stack can be overwhelming. All-in-one solutions are enticing, but sometimes individual tools that solve specific challenges are more useful. Here are three considerations for choosing your marketing tools. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/33917/marketing-technology-navigating-the-shift-from-all-in-one-to-best-of-breed-solutions