To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you’ve been, where you are, where you’re going (or should be), and what resources are required to get there. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/34719/the-tactics-of-marketing-strategy-a-marketers-guide