Email personalization has evolved from [first name] in an email to an entire series of emails customized for preferences and behaviors. Check out the future of hyper-personalized email and see steps you can take to make it work for your marketing. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2018/34754/email-personalization-the-what-why-and-how-of-hyper-personalized-email-infographic