Marketers managing consumer promotions and engagement (CPE) efforts often can’t easily measure ROI and determine what’s working. Here are five tips to make CPE for consumer goods brands more efficient and profitable. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/34772/how-to-tap-into-hidden-marketing-spend-to-fuel-growth-optimizing-cpe