The idea of creating a brand that customers will love is, really, something of a fairy tale. But we’re big kids now, so let’s put the fairy tales aside, roll up our sleeves, and get to work. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/34794/brand-love-is-bullsht-so-now-what-do-we-do-five-things