Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here’s a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/34787/how-to-measure-touchpoint-effectiveness-six-steps-to-better-customer-experiences