To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of the customer journey. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39530/the-5-w-and-1-h-of-marketing-success-adapting-messaging-strategy-on-the-fly