You have data, but that doesn’t mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39601/from-data-to-actionable-intelligence-how-not-to-sabotage-good-data-with-bad-reporting