AI is a powerful technology that can help you create relevant marketing campaigns that bring results–or irrelevant campaigns that waste your money and your customers’ patience. Let’s go over what AI is and isn’t, and what it can and can’t do. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39644/marketers-know-ai-is-the-future-but-do-they-understand-ai-today