Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39700/eight-ways-to-reduce-search-ad-cpa-and-boost-conversions