ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they’re dissatisfied with their current lead generation programs. But don’t get tangled up in the hype; success relies on a careful approach. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39794/your-three-step-approach-to-account-based-marketing-success