Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. … Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/39893/how-to-use-voice-of-the-customer-in-b2b-to-improve-cx-and-increase-engagement