The assumption is that negative comments of rival fans hurt the involved brands–at least on the social media channels on which those comments and interactions take place. But is that really the case? Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/40004/frenemies-the-battle-of-rival-brand-fans-on-social-media
Frenemies: The Battle of Rival Brand Fans on Social Media
18 Thursday Oct 2018
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