Marketers struggle to attribute their campaigns to conversions. But the need to prove ROI is going to get only greater as marketing teams look for additional budget to spread across the many channels they wish to market on. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/40068/attributing-conversions-to-campaigns-what-can-attribution-do-for-your-marketing