Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/40153/whats-your-post-tradeshow-plan-six-tips-for-a-successful-follow-up-campaign