Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/40345/maximize-customer-engagement-with-the-right-insights-from-the-right-data