Disruption can be annoying, but it can also help to grab attention. In this, the first in a series of brief but insight-packed videos, marketing professor Isabelle Szmigin discusses how consumers navigate through messages they do and do not want to receive. Useful, right? Check it out! Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40425/context-is-everything-disruption-and-perceptual-vigilance-video