Being data-driven is a top priority for most marketers–because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40461/data-driven-marketing-how-to-move-from-siloed-reporting-to-data-ownership