Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings–and incredible endorsement power. Here’s what you need to know to … Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40460/five-things-micro-influencers-want-brands-to-understand-in-2019