Push notifications, email, and SMS can reach consumers in highly personalized ways, and all three behave and perform similarly to meet the goals of marketing campaigns. Perhaps for that reason, those three channels are sometimes thought of as interchangeable. But that’s not the case. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2019/40630/push-notifications-vs-sms-vs-email-a-comparison-infographic