Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? The ubiquitous, but flawed, Marketing-qualified lead (MQL). Here’s what you, as a marketer, can do about that. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40648/why-the-mql-is-broken-and-what-to-do-about-it