B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don’t want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that’s what they get. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40736/why-testimonials-are-b2b-companies-most-important-marketing-tool