Automated push notification is an optimal channel in the post-GDPR era, allowing e-commerce brands to push communications to target users efficiently, effectively, and easily. Now’s the time to act–because late adopters will fall behind. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40830/automated-push-notifications-are-the-new-secret-weapon-of-e-commerce