The next consumer powerhouse generation can be summed up in one letter: Z. Communicating with and marketing to this young audience of digital natives isn’t easy. But it is possible–if you focus on their diverse subcultures. Here’s how. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40840/how-to-communicate-with-the-most-tech-savvy-generation-yet