To reach consumers and provide superior customer experiences, we need to deliver content that engages. Understanding what’s important to buyers is the key–and a growing number of buyers cite shared purpose as one reason to buy from a company. Social purpose is a powerful tool; here’s how you can wield … Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40859/how-to-integrate-purpose-into-your-b2b-content-strategy