Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40921/better-roi-on-b2b-webinars-low-hanging-fruit-you-shouldnt-overlook