Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don’t. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40922/lead-scoring-accuracy-checklist-how-do-you-rate