Cold email is still an effective way of generating appointments and making new connections. B2B companies, in particular, can still send personalized, cold emails at scale. Here are cold-email principles you can use to create response-boosting outreach campaigns. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/41004/how-to-create-response-boosting-cold-emails-in-2019