A lot of weekend warriors tend to show up in emergency rooms on Sunday nights. Marketing teams, too, can fall into cycles of intense effort followed by exasperation and, often, failure. But you can avoid common “marketing weekend warrior” scenarios–and market like a fit athlete instead. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/41005/market-like-an-athlete-not-a-weekend-warrior-how-to-avoid-ineffective-campaigns-and-burnout