Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea–in a way that serves both the customer and the marketer–has never been more difficult. But content marketing can–and will–be saved. Here’s how. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/41036/content-marketing-has-become-risky-business-how-to-win-in-a-data-driven-world