We need to ditch our old conversion funnels and tactics for one obvious reason: Consumers have become smarter than our old methods of converting them. And we need to change our conversion-marketing playbook accordingly. Here are two key ways to do that. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/41034/the-new-conversion-marketing-is-killing-your-old-funnels-embrace-it