How to Schedule Your Social Media Updates More Efficiently

Less time scheduling social posts means more time creating great social content. Here are some tricks for creating an efficient scheduling process and three tools that can help you get your content seen. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2018/34962/how-to-schedule-your-social-media-updates-more-efficiently

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How to Make Money as a Writer [Infographic]

Freelance writers have options beyond blogging to make money in their fields. And brands should know what the going rates are and where to match up with qualified writers. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2018/34920/how-to-make-money-as-a-writer-infographic

12 Uncommon Literary Devices to Give Your Writing Irresistible Style

So I bummed this book from a neighbor. It’s a book on classic English rhetoric. Or verbal style.

She initially pulled it off her shelf to show me because of the name of the author: Ward Farnsworth.

Not an exact rendering of my last name (it’s Farnworth, no “s”). And that’s not pretentious posturing on my part — it has been that way for generations.

But it didn’t really matter who wrote the book. I fell in love with it on the spot.

12 Uncommon Literary Devices to Give Your Writing Irresistible Style

Each chapter is devoted to a literary device like anaphora, chiasmus, and litotes That may sound like nonsense to you, but they’re just fancy words for rhetorical devices you’ll quickly recognize.

Furthermore, each device is broken down into subspecies, complete with examples from notable sources like Shakespeare, Churchill, Chesterton, and the Bible (and I threw in a few by Tupac Shukar, Monty Python and the Holy Grail, and Bob Dylan).

What is a literary device?

Before diving into these uncommon literary devices, let’s take a quick detour.

Talking about literary devices, figures of speech and writing style can be intimidating for many.

After scouring the web and referring to a few additional books, I didn’t come across an agreed upon definition of literary devices. So here’s my take:

A literary device is a technique you can use to create a special effect on your writing.

Think about it this way.

When writing a story or making a point, you can just use the facts, which is totally fine for in some cases like journalism, or you can liven things up a bit with a literary device.

Here’s an example of a literary device to illustrate what I’m talking about:

  • “The rain was heavy this afternoon as I walked to my car.”
  • “The rain played tag with me as I ran to my car to get shelter.”

The first sentence is just a statement about the rain. It is what it is. It’s like a reporter sharing her observation about today’s weather, and it doesn’t lead the reader to think anything specific about the rain.

The second sentence basically says the same thing. To make the rain come alive (“The rain played tag”), I used a literary device known as personification to create an image in the mind of the reader. I mean, who hasn’t tried to run away from the rain?

Literary devices are tools writers can use that are similar to tactics producers can use in film, television, or theater. By adding makeup, using costumes, or utilizing computer graphics, producers can create special effects to convey a specific visual.

Here’s one example of before-and-after scenes using special effects:

12 Uncommon Literary Devices to Give Your Writing Irresistible Style

Sure, the producer could have asked the actor to wear a costume or put on makeup. But you have to admit; the computer graphics really takes the look of this character to the next level.

This is really how literary devices work in their basic form. They can add special effects to your writing and transform the experience of your readers.

Why literary devices are essential to web writing

There’s a lot of good substance out there. Hardly any style, though. This isn’t an accident.

Most people who peddle content are tradespeople first, writers second. In other words, their authority rests in a discipline other than writing.

Sometimes their content feels as if it’s meant to feed a machine when the creator will tell you plainly that is not the case. They are writing for people, which is one key to writing a blog post people will actually read.

Fair enough. But technical writers also write for people.

A list of literary devices to add style to your content

I look at some pieces, though, and I think the designer probably got paid really good money. The writer, not so much.

This is not to say style should be a pretentious exercise in drawing attention to itself. It should not be a navel-gazing sentence by James Joyce or a long-winded, baroque one from Faulkner (whom I adore).

Great web writing demands the plainness of Hemingway and the clarity of Orwell and the playfulness of E. E. Cummings. And you can do it while honoring the simplicity of Strunk.

And mastering these 12 uncommon literary devices from Mr. Farnsworth’s book is a great place to start if you are a greenhorn … a great place to beef up your skill set if you are a veteran. Enjoy.

1. Epizeuxis

Epizeuxis is a simple repetition of words and phrases. This literary device is often used for emphasis, and oftentimes, there are no additional words in between. The quick repetition of words or phrases will arrest the attention of your readers.

Epizeuxis examples:

Holy, holy, holy is the Lord of hosts; the whole earth is full of his glory!”

Isaiah 6:3

“Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

Winston Churchill

“But you never know now do you now do you now do you.”

David Foster Wallace, Brief Interviews with Hideous Men

2. Anaphora

Anaphora is repetition at the beginning of successive statements. In writing or speeches, you can use this literary device to create an artistic effect, or you can repeat one phrase to weave together several points together.

Anaphora examples:

Mad world! Mad kings! Mad composition!

William Shakespeare, King John, II

But woe unto you, scribes and Pharisees, hypocrites! for ye shut up the kingdom of heaven against men: for ye neither go in yourselves, neither suffer ye them that are entering to go in.

Woe unto you, scribes and Pharisees, hypocrites! for ye devour widows’ houses, and for a pretense make long prayer: therefore ye shall receive the greater damnation.

Woe unto you, scribes and Pharisees, hypocrites! for ye compass sea and land to make one proselyte, and when he is made, ye make him twofold more the child of hell than yourselves.

Woe unto you, ye blind guides, which say, Whosoever shall swear by the temple, it is nothing; but whosoever shall swear by the gold of the temple, he is a debtor!

Matthew 23:13-16

3. Epistrophe

Epistrophe is similar to anaphora, but with a twist—this literary device uses repetition of words or phrases at the end.

Epistrophe examples:

When I was a child, I spoke as a child, I understood as a child, I thought as a child.

1 Corinthians 13:11 (King James Translation)

“What lies behind us and what lies before us are tiny compared to what lies within us.”

Ralph Waldo Emerson

“There is no Negro problem. There is no Southern problem. There is no Northern problem. There is only an American problem.”

Lyndon B. Johnson in “We Shall Overcome”

4. Anadiplosis

Abnadiplosis is the repetition of a word or phrase at the beginning and end of a sentence. This literary device creates a sweet flow in certain forms of writing.

Abnadiplosis examples:

“Fear leads to anger. Anger leads to hate. Hate leads to suffering.”

Yoda, Star Wars

“We also rejoice in our sufferings, because we know that suffering produces perseverance; perseverance, character; and character, hope. And hope does not disappoint us.”

Romans 5:3–5

“The frog was a prince / The prince was a brick / The brick was an egg / The egg was a bird”

Genesis, “Supper’s Ready”

5. Polyptoton

Polyptoton is unique in that it’s a repetition of the root word. For example, you can use similar words like “strength” and “strong” instead of just repeating the same word.

Polyptoton examples:

“It is the same with all the powerful of to-day; it is the same, for instance, with the high-placed and high-paid official. Not only is the judge not judicial, but the arbiter is not even arbitrary.”

— G.K. Chesterton, The Man on Top

Judge not, that ye be not judged.”

Matthew 7:1

“Not as a call to battle, though embattled we are.”

John F. Kennedy, Inaugural Address, January 20, 1961

Absolute power corrupts absolutely.”

Lord Acton

6. Isocolon

Isocolon is a literary device you can use to create parallel structures in your length and rhythm.

Isocolon examples:

“Melts in your mouth, not in your hands.”

M&Ms

“With malice toward none, with charity toward all, with firmness in the right…”

Abraham Lincoln, Second Inaugural Address

“I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper — Wouldn’t you like to be a Pepper, too? Dr. Pepper!”

Dr. Pepper advertising jingle

“Heal the sick, cleanse the lepers, raise the dead, cast out devils: freely ye have received, freely give.”

Matthew 10:8

7. Chiasmus

Chiasmus is a reversal structure used for artistic effect. With this literary device, you basically criss-cross phrases to convey a similar—not identical—meaning.

Chiasmus examples:

“Mankind must put an end to war or war will put an end to mankind.”

John F. Kennedy

“Woe unto that call evil good, and good evil; that put darkness for light, and light for darkness; that put bitter for sweet, and sweet for bitter!”

Isaiah 5:20

“They say money don’t make the man but man, I’m makin’ money.”

Tupac Shakur, “Thug Passion”

8. Anastrophe

Anastrope refers to an inversion of words, which will make perfect sense in a moment (assuming your a fan of Star Wars). You can use this literary device to emphasize a word or phrase.

Anastrope examples:

” Deep into that darkness peering, long I stood there wondering, fearing.”

Edgar Allan Poe, “The Raven”

“Joined the Dark Side, Dooku has. Lies, deceit, creating mistrust are his ways now.”

Yoda

“I sing of arms and the man, who first from the shores of Troy.”

Virgil, the first line of Aeneid

“Never have I found the limits of the photographic potential. Every horizon, upon being reached, reveals another beckoning in the distance”

Eugene Smith

“Her mother is the lady of the house, And a good lady, and wise and virtuous. I nursed her daughter that you talked withal. I tell you, he that can lay hold of her, Shall have the chinks.”

Shakespeare, Romeo and Juliet

9. Polysyndeton

Polysyndeto is a literary device where you use extra conjunctions (e.g., and, but)—frequently in quick succession—to create a stylistic effect.

Polysyndeton examples:

And every living substance was destroyed which was upon the face of the ground, both man, and cattle, and the creeping things, and the fowl of the heaven; and they were destroyed from the earth: and Noah only remained alive, and they that were with him in the ark.”

Genesis 7:3

“If there be cords, or knives, or poison, or fire, or suffocating streams, I’ll not endure it”

Shakespeare, Othello

“And St. Attila raised his hand grenade up on high saying ‘O Lord bless this thy hand grenade that with it thou mayest blow thine enemies to tiny bits, in thy mercy. ‘and the Lord did grin and people did feast upon the lambs and sloths and carp and anchovies and orangutans and breakfast cereals and fruit bats and …’”

Monty Python and the Holy Grail

“I said, ‘Who killed him?’ and he said ‘I don’t know who killed him, but he’s dead all right,’ and it was dark and there was water standing in the street and no lights or windows broke and boats all up in the town and trees blown down and everything all blown and I got a skiff and went out and found my boat where I had her inside Mango Key and she was right only she was full of water.”

Ernest Hemingway, “After the Storm.”

10. Asyndeton

Asyndeton is a writing style where you leave out conjunctions to write direct statements for effect. If used correctly, this literary device can create a beautiful, memorable rhythm in your writing.

Asyndeton examples:

“We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our Island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender. . .”

Winston Churchill, “We Shall Fight on the Beaches”

“…and that government of the people, by the people, for the people shall not perish from the earth.”

Abraham Lincoln, Gettysburg Address

“That we shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe to assure the survival and the success of liberty.”

John F. Kennedy, Inaugural Address

“And whatsoever mine eyes desired I kept not from them, I withheld not my heart from any joy; for my heart rejoiced in all my labour: and this was my portion of all my labour.”

Ecclesiastes 2:10

11. Litotes

Litotes is a figure of speech you can use to affirm something positive by making an understatement. After you take a gander at the examples below, you’ll see that this literary device is commonly used in everyday conversations and popular literature.

Litotes examples:

“Not bad” (to say something is good)

“He’s not as young as he used to be” (meaning “he’s old”)

“Keep an eye on your mother whom we both know doesn’t have both oars in the water.”

Jim Harrison, The Road Home

“I will multiply them, and they shall not be few; I will make them honored, and they shall not be small.”

Jeremiah 30:19

“Are you also aware, Mrs. Bueller, that Ferris does not have what we consider to be an exemplary attendance record?”

Ferris Bueller’s Day Off

12. Hypophora

In short, hypophora is when you ask a question and then answer the question you just asked. Unlike a rhetorical question, to use this literary device, you’ll need to answer the question you pose immediately.

Hypophora examples:

“What made me take this trip to Africa? There is no quick explanation. Things got worse and worse and worse and pretty soon they were too complicated.”

Saul Bellow, Henderson the Rain King

Are they Hebrews? So am I. Are they Israelites? So am I. Are they the seed of Abraham? So am I.

1 Corinthians 11:21-22

“Oh, what did you see, my blue-eyed son?

Oh, what did you see, my darling young one?

I saw a newborn baby with wild wolves all around it

I saw a highway of diamonds with nobody on it,

I saw a black branch with blood that kept drippin’,

I saw a room full of men with their hammers a-bleedin’,

I saw a white ladder all covered with water,

I saw ten thousand talkers whose tongues were all broken,

I saw guns and sharp swords in the hands of young children,

Bob Dylan, “A Hard Rain’s A-Gonna Fall.”

Another warning literary devices and style

I admit.

This could be an exercise in dilettantism. An argument for fashion over function. In the hard and fast competition found on a search results page, most people just want answers to their questions. They want substance over style. Function over fashion.

Fair enough.

That, however, is only true in a market that is not saturated. If you hobnob in an industry drowning in competitors, on the other hand, then substance alone is not enough. You need style — among other things — to stand out.

So, bookmark this post, then carve out some time to study these devices.

Question: How many of these devices did I use in this article?

The post 12 Uncommon Literary Devices to Give Your Writing Irresistible Style appeared first on Copybot.

Source: https://thecopybot.com/literary-devices-web-style/

The Most Vital SEO Strategy I Learned Came From a Google Employee

google

I don’t think I am the best SEO out there. And I am not the most well-known SEO.

But when you have been doing SEO as long as I have, eventually you meet most of the players in the space.

And over the years, I’ve met a lot of Google employees. Some of them were in high positions, while others were not.

Out of all of the Google employees I met, none of them told me anything that shouldn’t be made public. And I also never put anyone in a position that would compromise their job.

But what was crazy is that the SEO advice I got on August 4, 2015, from a Google employee changed my life.

And what’s even crazier is that the advice I got on that particular day, is probably known by almost every SEO out there, but I bet less than .1% of SEOs use this strategy.

In other words, a Google employee shared knowledge that was readily available on any major search blog, yet I was too lazy to implement what I already knew.

So what did I learn?

Well, before I go into what I learned, lets first share the results of this one SEO tactic. The reason I’m doing this is that if I just share the tactic with you, most of you are going to ignore it like I did.

But if I share the stats with you first, hopefully, you’ll be more open to implementing what I am about to teach you.

So here are my traffic stats from August 2015 for NeilPatel.com:

august 2015 traffic

And here are my traffic stats for the trailing few months after I had learned this new strategy:

traffic growth

As you can see from the image above my traffic was growing. I went from roughly 100,493 unique visitors a month to 144,196. Not too bad.

But here is the thing… my traffic was naturally growing from all of my other marketing efforts. And I didn’t even start implementing what I learned from Google until November 28, 2015.

And the results didn’t kick in right away. It took over a year before I really started seeing growth. But once I hit the 21-month mark, things really started to skyrocket.

So, what was the big lesson?

Well, maybe you’ll be able to figure it out by looking at the screenshots below. What’s the big difference in the screenshots below?

Here’s the first one from NeilPatel.com:

neil patel traffic regions

And here’s one from the KISSmetrics blog (which I now own – I’ll blog about this another day):

kissmetrics traffic regions

And here’s one from my older blog, Quick Sprout:

quick sprout traffic regions

What’s the big difference between them?

All three of the blogs are about marketing. The content is similar… so what’s the difference?

KISSmetrics and Quick Sprout generate their traffic from roughly the same regions. But NeilPatel.com, on the other hand, generates traffic from regions like Brazil, Spain, and Germany at a much higher percentage.

So why is this?

Google told me to go multi-lingual

It’s hard to rank on Google.

No matter how many blog posts I write about SEO, most of you won’t rank well because it takes a lot of time and countless hours of work (or money).

But as my friend at Google once told me…

There is already a lot of content in English but not enough in other languages even though the majority of the people in this world don’t speak English.

In other words, you need to translate your content.

On November 28, 2015, I published my first article in Portuguese (if you click the link there is a good chance it keeps you on the English site, so you may have to click the flag next to the Neil Patel logo and select Brazil after you click on the link).

Fast forward to today and I have 4,806 blog posts published on NeilPatel.com of which 1,265 are in Portuguese, 650 are in German, and 721 are in Spanish.

I slowly starting to go after more languages because the strategy is working. Here are my traffic stats in the last 31 days in Brazil:

neil patel brazil

And here are the stats for German:

neil patel germany

And Neil Patel Spanish:

neil patel spanish

It takes time to do well within each region when you localize the content, but it’s worth it because there is literally no competition.

Seriously, no competition!!!

And I know what you are thinking… people in many of these countries don’t have as much money, so the traffic is useless and won’t convert.

If that’s what you are thinking then let me be the first to tell you that you are way off!

You need to look beyond English!

Let’s look at the most popular languages in the world:

languages

Now let’s look at the countries with the largest populations:

countries

And lastly, let’s look at GDP per country:

gdp

The data shows the majority of the world doesn’t live in the United States, United Kingdom, Canada, or Australia.

There are so many other countries to focus on.

Not only is there a lot of people in regions like Brazil, but their GDP isn’t too bad. And yes, there isn’t as much money to be made in Brazil as there is to be made in the United States… but in the U.S. you have a lot of competitors.

While in Brazil, it’s much easier to dominate, which means you can probably make as much money in Brazil as you do in the U.S.

To give you an idea, when my ad agency expanded to Brazil, we generated over a million dollars in revenue in less than 12 months when I can’t even speak one word of Portuguese.

Well, technically that’s a lie. I know enough Portuguese to order a water and tell the waiter that I don’t want salt on my food 😉

Just think of it this way, we were able to grow when only 3% of Brazilians speak English. That means I had little to no involvement, yet we still do decently well.

And my efforts look minuscule when you compare them to companies like Amazon. They keep investing in regions like India even though it keeps losing them money. They even announced how they are going to pour in an additional 2 billion dollars.

If you want to grow fast like Amazon, you have to start thinking big.

And international expansion should be one of those big thoughts.

Even if you aren’t able to service some these regions, what’s the harm in spending money to first build up your company’s brand and traffic in those regions? You can then worry about monetization later on.

But you better hurry… time is running out.

It’s like the wild west

During one of my trips to Brazil, I had a meeting with Andre Esteves. The meeting was only supposed to be an hour, but it lasted almost 3, which is a very long time considering he’s worth $2 billion.

andre esteves

In that time, we talked shop, we shared stories from our personal life, he convinced me to stop investing in hedge funds, and to put all of my money back into the web… and best of all — he explained how regions like Brazil are the wild west.

But he didn’t mean that in a negative way. The opposite really.

Instead, he was just explaining how regions like Brazil have little to no competition and are growing fast. Those who are patient will make a lot of money in the long run.

He was spot on!

It’s why Google, Facebook, Apple, Amazon, and Microsoft focus heavily on internationalization. They all know you can’t build a gigantic business if you only focus on the English-speaking market.

To give you an idea on how much energy these companies spend on globalization, one of my Microsoft friends (who’s an executive), broke down why Microsoft is trying to stop piracy in China.

If everyone in China stopped pirating Microsoft products and paid for them instead, it would add roughly 138 billion dollars to their market cap (according to him).

That’s insane!

Now, of course, if they stopped privacy, not all of those people will pay for their products. But still, it just shows how much more money is to be made by Microsoft in China.

There is even a ton of money to be made overseas for you. You just have to be willing to make the bet.

You’ve already seen my traffic stats and you know I’m growing fast overseas. I’m not monetizing in enough of those regions and that will change as time goes on.

But I made the internationalization bet years ago, and I keep increasing the amount I spend each year.

Here’s how you expand internationally

I’ve done better in Brazil than Germany and all of the Spanish markets. It’s not because I started to go after Brazil first, it’s because I had people on the ground in Brazil from day one.

It took me too long before I started to add people from those regions to the team and expand.

If you don’t speak the language and you don’t understand the culture you won’t do well no matter how good you are at marketing.

This was my biggest lesson I learned, you need people on the ground!

The second lesson I learned is translating your content isn’t enough.

Even if you adapt the content to the region by adjusting everything, you still won’t be successful because people within each region maybe looking for something else.

For example, in the United States, companies are looking for me to write more advanced marketing content. In parts of Latin America, on the other hand, people are looking to learn the fundamentals of online marketing.

For that reason, my team had to start creating new content just for regions like Brazil. This helped tremendously.

brazil content

As you can see from the screenshot above, the most popular piece of content written for Brazil wasn’t a translation (it’s number 2 on the list, number 1 is a tool).

I rank #2 (behind Wikipedia) and before the YouTube results for the popular search term portfolio: 

portfolio

And that image above also gets me to my last point. You need to really build a brand in each region or else you won’t do well.

I speak at more conferences in Brazil than I do in Germany or any Spanish country.

Although people believe there isn’t much money to be made from Brazil, I get paid $25,000 to $50,000 for an hour speaking spot every time I fly out there.

Eventually, I learned better ways to grow my brand internationally than speaking (as that isn’t scalable).

I acquired the tool Ubersuggest for $120,000 as it has a lot of traffic from different parts of the world. Now I am improving the tool and expanding its functionality betting that in the long term it will bring me even more traffic and awareness.

Conclusion

I know the advice my Google friend gave me wasn’t rocket science, but hey, it worked really well.

We tend to forget and even ignore the things that are staring directly at us.

We all know the majority of the world doesn’t speak English, yet we all focus our marketing efforts on the English market.

If I were starting all over again, I wouldn’t create a website in English. Instead, I would pick a region in Europe, like France or Germany, where it isn’t as competitive and where their currency is worth more than the dollar.

Not only would I see results faster, but I would make more money because there wouldn’t be as much competition.

And yes, it did take me a while to see results, but since then I have run many more experiments and if I had to start over again I would:

  • Create separate sites per region – it’s easier to rank a localized site that is hosted within that country than it is to rank a global site. If you already have strong domain authority like me, don’t use subfolders, you are better off using sub-domains (I did this wrong). To give you an idea, when we create brand new sites with their own domain, focused on one region, we typically are able to climb to the top of page 1 within 3 to 4 months.
  • Use hreflang correctly – there are many ways to use hreflang tags. If you aren’t familiar with what they are, in essence, it tells Google which pages focus on which regions. What’s tricky about hreflang tags is that you can either focus on a specific region or language (or both). You have to make sure you pick the right one.
  • Buy instead of creating – if you really want to grow fast, just buy sites within that region that aren’t making much money and then fix them. This is the quickest way to grow.

And I will leave you with one final thought…

Google doesn’t penalize you for duplicate content. Translating your content and using hreflang won’t get you penalized.

Now, if you use an automatic translation software and your translations are done poorly, your user metrics will probably suffer and there is a higher chance you’ll suffer from a Google penalty. So translate your content manually.

Are you going to go global? Or are you going to stand on the sidelines and watch others pass you by?

The post The Most Vital SEO Strategy I Learned Came From a Google Employee appeared first on Neil Patel.

Source: https://neilpatel.com/blog/seo-strategy-google/