Backlinks: Your Free Link Analysis Tool

backlinks neil patel

Please note that you may have to clear your browser cache to see the latest version of Ubersuggest.

Do you want to know how many people are linking to you? Do you want to find more link opportunities?

Well, I created a free backlink tool that will allow you to do that (and much more).

I decided to call it Backlinks.

And, as you may have guessed, I integrated it within Ubersuggest so that way you can do more within one simple tool.

Here’s how Backlinks works…

How Backlinks works

The first step is to head over to the Backlinks landing page and type in a URL or a domain.

backlinks

You’ll then want to select the type of backlink report you want to pull up.

backlinks drop down

As you can see, there are 3 main options:

  1. URL – this report will pull backlink information ONLY for that specific URL.
  2. Domain/* – this report will pull backlink information for that domain EXCLUDING subdomains.
  3. *Domain/* – this report will pull all backlink information for that domain, including any subdomains. This option will typically give you the biggest backlink count number.

Once you figure out what type of query you want to run, select that option and hit the “Search” button.

The Backlinks report

At this point, you’ll see a report that looks something like this:

backlink overview

This report will show you the domain score (the authority or a domain), the total number of backlinks, how many of them are follow versus nofollow, number of referring domains, .edu and .gov backlink count, and the estimated organic traffic a domain and URL receive.

In essence, you can get a quick overview of how you are doing versus your competition in seconds.

Link analysis

When you pull up a Backlinks report, you will also see a full list of URLs linking to a website.

backlink report

By default, it shows one link per domain to make the report more useful. That way if someone links to you 100 times, you’ll see the best link from that site.

If you want to see all 100 links coming from the same site, unclick the “one link per domain” button.

one link per domain

In general, assuming the URL or domain you just pulled up has a lot of backlinks, you’ll see thousands and thousands of links.

In each row, you’re provided with:

  1. Source title – what is the title of the page linking to URL/Domain you looked up.
  2. Target page – where the link is pointing to. If you are looking up a URL, then it will be pointing to that specific URL. If you looked up a domain, you can see where their link is pointing to on that domain.
  3. Domain score – how authoritative is the linking site? The higher the number the better.
  4. Page score – how authoritative is the linking page? The higher the number the better.
  5. Link type – is an incoming link through an image or a text link?
  6. Anchor text – does the link contain any keywords? You can easily see this through the anchor text column.
  7. First seen – when did we first find this link?
  8. Last seen – when did we last crawl and find this link?

Advanced filtering

When you are looking for specific link opportunities, especially if you are looking up a competitor’s domain, you may want to use the advanced filters to find the best link opportunities.

backlink filters

Here’s how the advanced filters work.

  • Search box – in the box, you can type in any keyword or phrase and it will pull any URLs, titles, or anchor text that contain any of those words. That way you can find what you are looking for faster.
  • Zone – if you want to only include or exclude links with certain domain extensions, such as .net, .com, .com.br, .co.uk, etc., you can do so with zone filtering.
  • Referring domain – if you want to include or exclude links coming from a specific domain, this is the filtering option you can use.
  • Anchor – if you want to find links by a specific anchor text or exclude links with a specific anchor text you can do so with this filtering option.

And if you want to slice and dice the data in more advanced ways, you can always click the “export to CSV” button and play around with the data.

Links are everywhere

As you may know in Ubersuggest you can enter in a URL. Because of this update, we have integrated link data throughout multiple reports.

As you can see in the Overview report under the “Traffic Analyzer” heading, you not only get traffic estimations, but you also get link data.

domain overview

From referring domains to .gov and .edu links to domain score.

The best part about this update is you now get detailed link information on the Top Pages report.

If you aren’t familiar with the Top Pages report, it shows the most popular pages for any domain.

top pages

You’ll notice that you can see how many visitors go to each URL and if you click on “view all” under Est. Visits, you’ll see a list of keywords that are driving traffic to that URL.

top pages keywords

And if you click “view all” under backlinks, you will see all of the URLs that are linking to that page.

top pages links

Conclusion

I hope you like Backlinks. I put a lot of time, energy, and money into building it.

You can look up as many domains and URLs as you want… both from your site or your competition’s. Best of all, there are no restrictions. 🙂

So, head over to Backlinks and start typing in domains and URLs.

What do you think of the tool? Please leave a comment letting me know your thoughts or if you find any bugs.

PS: You can also access the Backlinks report through Ubersuggest.

PPS: I would really appreciate if you told people about Backlinks and shared it. 🙂

The post Backlinks: Your Free Link Analysis Tool appeared first on Neil Patel.

Source: https://neilpatel.com/blog/free-backlink-tool/

Three Actionable SEO Techniques to Improve Your Website Right Now

Businesses that rely on organic search for sales and conversions know the importance of SEO, but ranking for keywords is becoming harder and more time-consuming. But there’s plenty you can do about that. Complete these three SEO tasks to improve your site’s organic search visibility across the Web. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40950/three-actionable-seo-techniques-to-improve-your-website-right-now

Six Naming Trends to Help Your Brand or Product Stand Out in 2019

So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend can be used and what benefits it can bring you. If you’re ever tasked with naming a business or product–and you want it to truly stand out–check out these valuable … Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40951/six-naming-trends-to-help-your-brand-or-product-stand-out-in-2019

You’re Hired… or Not: How Clients Find Small Business Service Providers [Infographic]

As a small business owner or marketer, the last thing you want is an unhappy customer who can take to review sites and social media to undermine your hard work. Do you know what your clients or would-be clients expect from service providers like you? This infographic will help. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/chirp/2019/40954/youre-hired-or-not-how-clients-find-small-business-service-providers-infographic

Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn’t Overlook

Webinars are a great tool for any stage of the buyer’s journey, but you’re probably not going to get the level of attention and engagement you’re after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40921/better-roi-on-b2b-webinars-low-hanging-fruit-you-shouldnt-overlook

Lead-Scoring Accuracy Checklist: How Do You Rate?

Companies that use lead scoring benefit from a 77% increase, on average, in lead generation ROI vs. those that don’t. But you have to do it right. Go through this checklist to ensure your lead-scoring is sophisticated enough to work well. Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40922/lead-scoring-accuracy-checklist-how-do-you-rate

Why You Shouldn’t Try to Rank #1 on Google

google

Do you know what the number one email request I get is?

Come on, take a guess. What do you think it is?

Ok, its people asking me for money.

But, do you know what the second most common email request I get is?

Companies asking me to rank them number 1 on Google for a specific term.

And I have to say, it’s a big waste of time for you to focus all of your energy on ranking number 1 on Google for a specific term or even a handful of terms.

Just take a look at my site… here’s my Google traffic over the last 31 days:

search traffic

As you can see from the graph, I’m generating 2,375,455 organic visits from search engines each month.

And can you guess how many keywords I’m tracking when it comes to my rankings?

A big fat ZERO!

I’m not saying I don’t do SEO, I’m saying I don’t focus on rankings.

Can you increase your search traffic without tracking rankings?

The short answer is yes.

As you saw from the graph above, I’m getting over 2 million visits from organic search each month. If you look back a year, I was getting 970,459 visitors a month from search.

2018 search traffic

In other words, I was able to grow my organic search traffic by 144% in roughly 12 months. That’s not too shabby considering I don’t focus on any one particular keyword.

So why don’t I focus on specific keywords or track my rankings?

Number 1 doesn’t guarantee the most clicks

Ahrefs recently did a study where they showed how being number 1 doesn’t guarantee the greatest number of clicks.

ahrefs number 1

The number 1 listing gets the majority of the traffic only 49% of the time. Don’t get me wrong, I would rather be number 1 than number 2, but getting there doesn’t guarantee the most amount of traffic.

And over time it’s just going to get worse.

Just look at how SERP listing pages looked in 2014.

serp 2014

Now let’s look at how SERP listings look today.

2019 serp listing

What are the big differences that you see?

  1. Paid listings blend in – paid listings aren’t as clearly defined as they used to be. In other words, they blend in, which helps ads generate a higher percentage of the clicks.
  2. Localized listings can be ads – the first listing in the localized listing is also paid.
  3. The right side no longer has ads – most of the elements on the right side, when you click on them, drive you to perform another Google search.
  4. Less organic listings – the homepage only has 9 organic listings if you exclude the localized listings.
  5. Organic results are pushed down – not only do the paid and local listings show first, but news results are also in-between the organic results. This causes the 3rd, 4th, 5th… organic result to get fewer clicks.

The common trend is people are focusing on the paid ads more than the organic listings. And organic listings are no longer guaranteed to be as high up as they once were.

Just look at this eye tracking study of a Google SERPs result.

eye tracking

It clearly shows how the paid ads have the majority of the attention.

So, does this mean you should give up?

No, I am not trying to paint a picture of how you shouldn’t try to rank high on Google or that SEO is useless. Because although Google keeps adjusting the layout of their SERPs page, it’s still the most popular site in the world.

google similarweb

Commanding 57.34 billion visits a month means… you have no choice but to do SEO!

But you shouldn’t waste your time thinking about each and every change Google is making because it’s out of your control.

Just look at how many algorithm changes they made in the last 12 months. It’s too hard to keep up with each change or predict Google’s next move. That’s why I take a different approach to get ahead of Google’s upcoming algorithm changes.

I focus on user experience.

What should you do?

You aren’t going to be able to control your rankings for every single one of your keywords… especially if you are doing SEO the right way.

The majority of your traffic should be coming from long tail phrases. Just look at my blog, I rank for 477,000 keywords.

That’s far too many keywords to track on a regular basis.

I focus on 3 things:

  1. Create an amazing user experience – Google doesn’t want to rank sites at the top that are the “best optimized.” They want to rank the site that users love the most at the top. So, focus on providing that and, in the long run, you should rank higher.
  2. Overall organic traffic growth – keywords have trends and they change in popularity over time. Instead of focusing on a handful of keywords or even a few hundred, I just focus on increasing my overall organic traffic. As long as it keeps climbing quarter over quarter, I’m happy.
  3. Conversion rate – more traffic doesn’t guarantee more sales. I continually optimize my conversion rates so that each additional organic visitor I get has a higher chance to convert into a customer.

And I know I said I focus on 3 things, which is true… but every once in a while I focus on one more thing. It’s updating my old content.

If I had to add in a 4th, it would be updating my old content. Even though I know SEO fairly well, there is no guarantee the even my traffic keeps going up and to the right.

Just like you, my traffic drops every once in a while.

641 decline

It sucks when your traffic just drops 6.94% in a week and it is scary when that trend continues. But when it does happen, follow this and you can reverse the trend of your declining traffic.

Which strategy should you follow?

There are a few SEO strategies I use to get more traffic that still work well today. If you follow them, you should get more traffic over time:

  1. Globalization – search isn’t too competitive outside of English. That is changing fast though, so I would follow these globalization tips as soon as possible.
  2. Off-page SEO – it still impacts rankings significantly and you can’t ignore it. Here are 6 off-page strategies you should follow.
  3. Link building – here’s one of my favorite strategies for link buildingit works really well. Even if you have a new site and no one knows who you are, you will be able to build links using it.
  4. Land and expand – you already rank for terms on Google. This strategy will allow you to turn one ranking into hundreds.
  5. Brand building – Google wants to rank brands higher than non-brands. Follow this as it will help you build a brand.

There are tons of other tactics and strategies that people are using, but the 5 main ones I mentioned above still work well in today’s competitive search landscape.

Conclusion

Yes, you want to continually improve your search traffic over time, but obsessing over whether or not a keyword is ranking number 1 doesn’t mean much.

SEO has moved to a long-tail strategy. The goal isn’t to rank for one keyword, or even a hundred or a thousand… the goal is to rank for hundreds of thousands if not millions of keywords over time.

And as long as that trend is continually going up and to the right, you’re fine.

One way to see if things are going directionally right is to use Ubersuggest. When you put in your domain, you’ll see a chart that looks something like this:

keyword rankings

You want the total number of keywords to increase over time and you want the small green bar to continually go up over time as that means a higher portion of your listings are moving up in Google.

So, are you going to continue focusing on rankings?

The post Why You Shouldn’t Try to Rank #1 on Google appeared first on Neil Patel.

Source: https://neilpatel.com/blog/rank-1-on-google/

How to Optimize Page Titles to Strengthen Your Website’s SEO

Page titles are an important, but often overlooked, part of achieving success with your SEO efforts. When used correctly, they can help you achieve greater organic search visibility and higher click-through-rates for your website. Here are a few tips on how to optimize your page titles and improve your SEO.
Read the full article at MarketingProfs
Source: https://www.marketingprofs.com/articles/2019/40903/how-to-optimize-page-titles-to-strengthen-your-websites-seo